Ah yes, the Hive...

There's been a lot said about the hazards of the "Hive Mind" lately. Jaron Lanier wrote an excellent essay here. Mike Propst touched on it recently in relation to our attempts over at Netscape.

I just wanted to throw my two cents out there on a particular aspect of it, and explain why the hive can be dangerous without some sort of mechanism for followup.



This just isn't true. It's the top result on Page 2 when my name is searched via google. For the non-geeky folks reading this, I'll do my best to explain why this would be such a "horrible" thing to be said.

To digg users, who are notably young and 94% male, this admission would have been evidence of "gaming the system." Gaming is naturally against the spirit of the democratic site, where the better content should win out with more votes. It strikes many of them as unfair to ask people you know to "digg" material that you submitted. In Weblogs, Inc's case, they believe that its an unfair advantage to have colleagues. Oddly, I'm positive everyone of these kids have begged their friends to digg their false accusations, but hey, what's hypocrisy in the face of teenage angst and a cause.

In reality, what was said was in response to the suggestion that Digg has anti-asking-your-friend-tools and we should develop them too. I replied with something funny like "i can assure you that they don't", or "if they do, they don't work very well", or something to that effect. I say this after doing our own research and evaluation, judging the content posted there, and more importantly by simplistic logic. I simply don't think that they have such tools, can't have such tools, and shouldn't have such tools. If they do have these tools, then it's obvious that they suck. Plus, what would it matter to them. Digg wants more people to come to their site. E-mail your friends. Please. From Netscape's perspective, I think it's a losing battle. I'd rather spend our resources on finding ways to innovate within the space. And yeah, e-mail the hell out of your friends. Spread the word.

Anyway, what I'm getting at is that I was misquoted as saying something that I didn't, and now it's attached to my name on google for ever and ever.

Digg.com takes pride in their we-have-no-editors approach. That's their whole jam. That's their cause that they sell to the young teenage male. Ask someone like Ryan Block, the managing editor at Engadget.com, about how he has to defend himself and his organization what seems like once a month. Without linking to any of that nonsense, the kids over there pretty much look for any reason to attack him. He's constantly taken out of context or reported as doing something that is either completely false or not entirely accurate. The problem is, there's no way to address it. It gets posted, it gets indexed, and there's no one to call and pester for its removal or correction. The only responses are buried deep in user comments and probably never seen nor read.

That wouldn't be such a problem if there weren't a large number of people who trust digg. There are even more people who trust the Google Results that index Digg. Like a growing number of employers.

Imagine I was misquoted as saying something worse, maybe something that could actually get me in trouble. Maybe it's time for a promotion, or theres a new boss to report to, or I seek employment with another company, or whatever other scenario you can think of. In the heat of all the anti-netscape sentiment, some 14 year old brat posts a misquote on a "news" site, and now there's zero method for rebuttal. Awesome... An organized, democratic method for slander controlled by the Hive Mind where liability is skewed in the name of social news and lack of editor accountability.

At Netscape, we've tried to develop mechanisms for users to report stories as inaccurate. An on-duty "anchor" (there's someone online 24 hours, 7 days a week) can research the story and alert users to the dispute. Often, it doesn't need to be removed, it simply needs a notice posted addressing the concern for other users to see. It's simple, it's clean. It's still democratic and user's still have a voice. There's just a basic system of checks to keep things in balance. Seems resonable (and proven) enough to me.

There's a lot of issues surrounding the Hive Mind. Maybe this post can help serve as a plain vanilla example of a basic aspect of it. This particular case is small, it's silly, it doesn't even matter -- but it's a simple demonstration of how the unrestricted hive can't be trusted. It's kind of like the Hitchhikers Guide. It's entertaining but it's inaccuracy has potentially dangerous consequences if you put to much trust into it.

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